I grew up in the 1960’s with television and television commercials. For those of us in Central New York, the commercials for Utica Club beer were very memorable because of the talking beer steins, Schultz & Dooley. The West End Brewing Company (WEBCO) in Utica, New York who made Utica Club were so pleased with the success of the spokesmugs, they commissioned the first steins of the now-famous duo from King-Werk a German stein manufacturer. Later, from 1972 to 1982, the steins were made in Brazil by Ceramarte.
My parents, like many fans of the Utica Club commercials, purchased a set of Schultz and Dooley steins which they passed on to me a few years ago.
Two other characters from the commercials were added to the collection, Countess (1978) and Officer Sudds (1973) during Ceramarte’s run.
My parents surprised me this past Christmas by giving me these steins to complete the Ceramarte set. Reunited after years, I present you the Utica Club family of beer stein collectibles:
They have added more steins since 1982 but these are the originals from the Brazil stein maker and I am thrilled my parents passed them to me to enjoy and share a time when television commercials seemed less commercial. 🙂
Click here for a youTube video of a selection of Schultz & Dooley commercials. You will spy the Countess and Officer Sudds in a couple. The voices of all the steins were done by comedian Jonathan Winters. The steins were made of wood and created by renowned puppeteer Bill Baird. Do not adjust your computers, they are all in Black & White as was the television I watched them on.